The ACCC Framework

Attract. Convert. Capture. Compound.

A website on its own does not win work. A system does. The ACCC Framework is the system we deploy with every build: get found, turn visitors into enquiries, never lose an enquiry, and stack the results month on month.

Tell us about your project See packages and pricing

4 stages

One connected system

1 supplier

Instead of four agencies

24/7

Calls answered, even missed ones

Every sale, appointment or project

Triggers a review request

The argument

We are not a cheap website builder, and this is why

A small business might buy a website from one company, SEO from another, and ads from a third, while answering calls between customer appointments. Coordinating those services can leave the owner managing the project as well as running the business.

We built the ACCC Framework to help these pieces work together. An enquiry form needs visitors. Ads need pages that turn clicks into action. A five-star reputation needs regular review requests. You can choose individual services or bring them together as one system, with one supplier and one monthly bill where applicable.

This page walks through the four stages, what delivers each one, and what it costs. Nothing here is a mystery and nothing is locked away. If you would rather run parts of it yourself, take the plan and do exactly that.

At a glance

Four stages, one connected system

The ACCC Framework brings four stages together: attract the right customers, convert visitors, capture opportunities and compound progress over time. Use the stages that fit your business and goals.

02

Convert

Turn visitors into customers

Turn visitors into enquiries, appointments, bookings and sales through well-designed websites and conversion journeys.

Web design Ecommerce and booking Pricing

03

Capture

Respond to more opportunities

Use enquiry forms, an AI website chatbot, automated responses and integrations to help businesses respond to opportunities.

Website chatbot Enquiry systems Integrations

Stage 01 · Attract

Get found by people already searching

Google Ads Management

£449 a month

SEO and Content

£249 a month

Many customers start with a search. They might type a service and location into Google, then explore the businesses they find. Attract helps you reach them through useful service pages, pages for the areas you serve, your Google Business Profile and Google Ads. The right mix depends on your business and how your customers search.

Search takes months and compounds; ads take days and stop when you stop paying. The framework uses both deliberately: ads buy the demand while search visibility builds underneath, then the balance shifts to the leads that cost nothing per click.

Before any of it goes live, you can test the advert on a simulated audience built from real population statistics. Our Audience Simulator is included, and it will tell you the headline is unclear before you have paid Google to find that out.

  • A page for every service and every town, done honestly
  • Google Business Profile worked properly, not left to rot
  • Google Ads with exact keywords and no marked-up spend
  • Adverts tested on a simulated audience before they run
  • Content answering the questions customers ask before they buy
Digital marketing The full SEO strategy The Audience Simulator

Stage 02 · Convert

Turn visitors into enquiries you can price

Traffic matters when it helps people take the next step. Convert is the website doing its job: loading fast on a phone, showing the proof a customer needs, and asking the five questions that give you the details to respond without two days of phone tag.

This is where the build quality shows. A form tailored to your business can collect the details you need to respond, such as the service required, timing and any relevant files. That helps you follow up with a useful answer.

  • Fast, mobile-first pages with a clear next step
  • Enquiry forms that collect the details your business needs
  • Photo upload so you can quote without a site visit
  • Tracking that counts enquiries, not visits
Websites and pricing Quote and lead systems

Stage 03 · Capture

Never lose an enquiry, even when you are busy

Website Chatbot

Price on application

Missed calls can mean missed opportunities. When you are busy with a customer or running the business, a caller might try another company rather than leave a message.

Capture helps you respond. A website chatbot can answer visitor questions 24 hours a day from your own information, collect enquiry details and send you a summary to act on. It can help during evenings, weekends and bank holidays, as well as when you are busy with customers.

The other half of the leak is quieter. Most people who visit a website will not ring and will not fill in a form. They have one question, cannot find the answer, and go back to the search results. A website chatbot answers that question from what it has been taught about your business, then takes their details before they leave.

  • Answers 24/7 from your own information
  • Flags urgent enquiries for a fast reply
  • Sends an enquiry summary with the details you need
  • A chatbot for the visitors who will never phone
  • Books straight into your calendar where you want it to
The Website Chatbot

Stage 04 · Compound

Stack the results month on month

Automated Social Media

£99 a month

Intelligent Marketing Coach

£49 a month

The first three stages help attract and respond to opportunities. Compound supports longer-term growth through review requests after a sale, appointment or project, scheduled social media, new pages and articles, and a weekly plan to keep marketing moving.

Compound is about building habits, not just adding website features. Ninety recent reviews can give customers a clearer picture than eight old ones. Regular review requests after a sale, appointment or project can help you build that picture over time.

  • Review requests after a sale, appointment or project
  • Social media drafted and posted automatically
  • New content published every month, human-checked
  • A weekly marketing plan that tells you the next task
Review optimisation Automated social media The Marketing Coach

Rollout

How the framework goes live

The order matters: convert first, capture before launch, attract as it opens, compound forever after.

  1. 01

    Weeks 1-2

    Build starts. Convert first: the site, the quote forms and the tracking, because everything else feeds into it.

  2. 02

    Weeks 2-3

    Capture goes live before launch. The Website Chatbot is answering visitors from day one, not bolted on later.

  3. 03

    Weeks 3-8

    Attract ramps up. Google Business Profile, service and location pages, and Ads if you want leads while rankings build.

  4. 04

    Month 2 onwards

    Compound supports ongoing growth with review requests, monthly content, scheduled social media and a weekly plan.

FAQ

Questions about the framework

Straight answers on what it is, what it costs and what happens if you leave.

No. A website is one part of the ACCC Framework, in the Convert stage. We can build a website, improve an existing one or provide individual services. If you want a joined-up approach, we can also help you attract visitors, capture enquiries and build proof over time. Our work is tailored to your needs, rather than price-matched against £199 builders.
A website builder can be a good fit if you need a simple online presence. We can help when you need more tailored service pages, enquiry forms or support with enquiries and review requests. You can choose the services your business needs, without committing to the full framework. A website chatbot can also help answer questions at 8pm.
No. Every build ships with the structure for all four, but the monthly modules are yours to switch on when they make sense. Plenty of clients start with the website and Website Care, add the Website Chatbot in the first month, and bring in Ads or the SEO plan when they are ready to grow.
Convert, almost always. Sending traffic to a site that does not turn visits into enquiries wastes every pound spent on Attract. Once the site converts, the right next stage depends on your leak: missing calls means Capture, invisible on Google means Attract, thin reviews means Compound.
The build has a fixed price published on the pricing page, and every monthly module has its price published next to it. Nothing is quoted mysteriously. Ad spend goes direct to Google and is never marked up. You can see every figure before you speak to us.
Yes, and we train you to. The AI training included with every build covers content, reviews and your Google Business Profile. Some clients hand us everything; others keep the parts they enjoy. The framework does not care who executes it, only that it gets executed.
A typical agency sells campaigns and reports on activity. The framework is infrastructure: forms, phone answering, review flows and content systems that keep working whether or not anyone is running a campaign. It is closer to plumbing than advertising, which is why it compounds instead of stopping when the retainer does.
You keep the website, the domain, the content, the reviews and the Google Business Profile, because they were always yours. The monthly tools stop when you stop paying for them, and we hand over access to everything else. Nothing is held hostage.

Applied to your sector

The framework, written for your sector

Every sector below gets the same four stages, applied to how its customers actually search and buy.

Not on the list? We build websites for businesses across many sectors. Tell us about your business and we will quote for it.

Keep reading

Related services and guides

The tools built on the framework, and guides that put it to work.

More from us

In short

The ACCC Framework: quick answers

Look North Digital’s ACCC Framework connects websites, marketing, enquiry handling and ongoing improvements. Businesses can choose individual services or bring them together as one system.

Stages
Attract, Convert, Capture and Compound
Website builds
From £1,295, excluding VAT
Website Care
Required on every site, £59 a month, excluding VAT
Website chatbot
Quoted per business, excluding VAT
SEO and content
£249 a month, excluding VAT
Google Ads management
£449 a month, excluding VAT; ad spend paid to Google

What is the ACCC Framework?

The ACCC Framework is Look North Digital’s four-stage system for attracting customers, converting visitors, capturing opportunities and supporting longer-term growth. The stages bring together services such as websites, SEO, Google Ads, enquiry handling and review requests.

How much does the ACCC Framework cost?

Look North Digital website builds start at £1,295, and Website Care is required at £59 a month. Optional monthly services include SEO and content at £249, Google Ads management at £449 and a Website Chatbot, quoted per business; prices exclude VAT and Google ad spend.

Do I have to use all four stages of the ACCC Framework?

No. Every Look North Digital build includes the structure for all four ACCC stages, but you can choose which monthly modules to switch on.

Can Look North Digital use the ACCC Framework with my existing website?

Yes. Look North Digital can improve an existing website or provide individual services as part of the ACCC Framework.

How long does it take to roll out the ACCC Framework?

The ACCC Framework rollout starts with the website, forms and tracking in weeks 1 to 2, followed by call capture in weeks 2 to 3. Attract ramps up in weeks 3 to 8, with Compound supporting ongoing growth from month 2.

What happens to my website if I leave Look North Digital?

If you leave Look North Digital, you keep your website, domain, content, reviews and Google Business Profile. Monthly tools stop when you stop paying for them, and Look North Digital hands over access to everything else.

Next step

See what the framework costs for your business

Tell us about your business and what you need. We will provide a fixed price for the services that fit, whether that is one stage or more.

Start your quote