Digital marketing
SEO and Google Ads are part of the Attract stage of the ACCC Framework. No jargon-filled retainer: just useful pages, ads aimed at relevant searches, and tracking focused on enquiries, bookings and sales as well as clicks.
Attract
Stage one of the framework
£0
Markup on your ad spend
Tested
Ads simulated before they run
Enquiries
What we report, not clicks
The approach
There are two ways to be found on Google: earn your place in the results, or pay for the space at the top. Search takes months and then compounds; ads work in days and stop when you stop. A sensible plan usually uses both, weighted to how quickly you need the work.
Both work best with pages built around what customers search for and tracking that shows what happens after an enquiry. We can connect marketing to your website, improve an existing site or provide individual services.
Every figure is published. The SEO plan and Ads management have fixed monthly prices, and ad spend goes direct to Google without a markup. If a month does not justify its invoice, the report will show that too.
What we run
Tap any card for the detail. This is what the monthly work is actually made of.
Attract 01
Local search helps customers find businesses in their area. Relevant pages, a well-maintained Google Business Profile and a steady flow of reviews can help improve your visibility in map and search results.
We build a page for every service and every town that deserves one, keep the profile active, and track positions for the searches that matter rather than vanity terms nobody types.
Attract 02
Most searching happens before anyone is ready to ring: what does it cost, how long does it take, do I need permission. Answering those questions wins the customer before your competitors know they exist.
New pages and articles go live every month, drafted with AI, grounded in your services and expertise, and checked by a human before publishing.
Attract 03
Broad keywords and clicks sent to a homepage can waste ad spend. Managed carefully, ads can reach people searching for your products or services in the areas you serve.
Your spend goes direct to Google and is never marked up. Budget moves week by week towards the keywords that produce enquiries or sales, and away from the ones that only produce clicks.
Attract 04
An ad click costs real money, so it cannot land on a homepage that makes the visitor hunt. Every campaign gets pages built for the search that triggered it: the service, the proof, the price signals and the quote form on one screen.
This is where the website build and the marketing stop being separate purchases. The same quote forms, tracking and speed that make the site convert make the ads pay.
Attract 05
Most businesses discover an advert does not work by paying to run it. Our Audience Simulator shortens that loop: the copy or the image is shown to a few hundred simulated people, generated from real ONS and Census population data, and you get back a purchase intent score, the objections they raised and how the reaction differed by age, region and income.
It is a directional test rather than real market research, and we are straight about that. But it reliably tells a clear advert from a confusing one, which is usually the difference between a campaign that pays and one that does not.
Attract 05
Know which marketing brings enquiries, bookings and sales. Call and form tracking can help connect enquiries to the searches or ads that started them, so budget follows evidence.
The monthly report is written in plain English: what ran, what it produced, what changes next month. No dashboards you need a login and a lecture to understand.
Attract 06
Reviews sit in the Compound stage of the framework, but they pull the Attract stage along with them: review count and recency influence map rankings, and stars in the results lift how many people click at all.
A review request can be sent after a sale, appointment or project, so reviews keep building without anyone remembering to ask.
The plans
Run either on its own or both together. Ad spend goes direct to Google and is never marked up.
£449 a month
Campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
£249 a month
Two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Website Chatbot
Price on application
Automated Social Media
£99 a month
Intelligent Marketing Coach
£49 a month
Clicks, priced honestly
A click costs money. A sale can help pay for it. This calculator shows how the maths works for your Google Ads account, using your numbers.
Roughly
of estimated work from that spend every month
Get Ads managed properlyAssumes 40% of enquiries become customers. Roughly back per £1 of ad spend. Estimates, not a promise; ad spend goes direct to Google.
What to avoid
Every one of these is something we have been asked to undo for a client who paid someone else to do it.
An Ads account without call and form tracking cannot tell you which half of the budget is wasted. Tracking comes first, spend second.
Broad keywords can match searches you do not want: how-to questions, services you do not offer or areas you do not cover. Negative keywords can help reduce wasted spend.
The click cost money because the search was specific. Landing it on a general homepage throws the specificity away and the budget with it.
Structure is a build decision. An SEO retainer on top of a badly structured site pays someone to push against the site itself.
Some agencies take a percentage of spend, which rewards them for spending more, not better. Spend here goes direct to Google, untouched.
Impressions and sessions are not results. If a report cannot say what work came in, it is describing effort, not outcome.
FAQ
Straight answers on budgets, timescales, contracts and what can honestly be promised.
Your sector, specifically
Each sector has its own search and ads pages, because customers search differently and each business has different goals.
Looking for a different sector? See all sectors we build for, or tell us about your business and we will quote for it.
Keep reading
Marketing for particular businesses, and guides to judging whether it is working.
External sites open in a new tab. We link to regulators, trade bodies and primary sources only.
In short
Look North Digital provides SEO, content and Google Ads management for UK businesses. SEO and Google Ads form the Attract stage of the ACCC Framework.
Look North Digital charges £249 a month for SEO and Content and £449 a month for Google Ads management, excluding VAT. Google Ads spend is paid separately, direct to Google, without a markup.
Look North Digital's SEO and Content plan includes two optimised pages or articles a month, local SEO, Google Business Profile posts, citation building, rank tracking and monthly reporting.
Look North Digital's Google Ads management includes campaign management, bid and budget optimisation, ad copy testing, negative keyword management, landing page optimisation and a monthly reporting call.
The choice between SEO and Google Ads depends on your goals and how soon you need enquiries or sales. Google Ads can bring traffic quickly, while SEO takes time and can build lasting visibility; Look North Digital can help you choose one or use both.
Google Business Profile improvements often show within weeks. Organic search movement typically starts between eight and twelve weeks and continues to build.
Yes. Look North Digital can use an existing website if the website can support the marketing work, or explain what needs improving if the website cannot.
Next step
Tell us about your business, the customers you want to reach and your timescale. We will recommend a plan and put every figure in writing.
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