No, and neither can anyone else legitimately. What works is generating enough genuine positive reviews that one bad one stops mattering, and replying well when it happens.
Service
Review Optimisation
Ask for reviews after a sale, appointment or project, and share five-star feedback where it can help customers decide.
Overview
Proof, collected automatically.
Reviews are the single strongest signal a local customer uses. Before they ring you, they have compared your stars, your count and your latest review date against two competitors, and most of the time the decision is already made.
Even happy customers can forget to leave a review. After a sale, appointment or project, everyone gets busy. A simple reminder can prompt the five-star review they meant to leave.
We automate review requests by text or email after a sale, appointment or project, with a two-tap route to leaving a Google review. Smart QR codes on counters, receipts and other materials make it easy to ask customers in person.
And we put a shield in front of the bad ones. An unhappy customer is routed to you privately first, so you get the chance to fix the problem before it becomes a public one-star. Nobody is ever blocked from reviewing - most unhappy customers simply prefer being heard to going public.
Positioning
Built around how your business actually wins work
Grounded in what your customers search for and compare, not a generic web design process.
Who it is for
- Businesses with great service and few reviews
- Businesses looking to build their reputation on Google and review platforms
- Salons and studios relying on word of mouth
- Anyone losing quotes to a better-reviewed rival
Problems we solve
- Forgetting to ask after a sale, appointment or project
- Reviews scattered across platforms
- No reviews shown on the website
- Negative reviews left unanswered
- A bad experience going public before you hear about it
Features
What is included
01
Automated review requests by text and email
02
One-tap Google review links
03
Smart QR codes for counters, receipts and customer materials
04
Private routing of unhappy feedback
05
On-site review display with schema
06
AI-drafted review replies you approve
How we work
A delivery process built for this service
A clear, phased route from first conversation to a launched site you know how to run.
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01
Connect
We link Google and the review platforms you use into one place, monitored by us.
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02
Automate the ask
Requests go by text or email after a sale, appointment or project, with smart QR codes for face-to-face moments.
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03
Shield
Unhappy feedback is routed to you privately first, so you fix problems before they go public.
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04
Display and respond
Reviews appear on your site with schema so stars can show in search, and AI drafts replies you approve in seconds.
Use cases
Where this service creates value
A cleaner going from 8 reviews to 90 in a year, without once remembering to ask
A salon with a QR code at the till, collecting a review a day and crediting the stylist
A builder whose reviews appear on the exact service page the next customer is reading
An unhappy customer talked round privately instead of leaving a public one-star
Why Look North Digital
Why work with us
In every package
Review optimisation is included from £1,295 up, not sold separately and with no extra monthly fee.
Compounding
Each review adds feedback that can help future customers decide. Six months in, your collection of reviews can give people a clearer picture of your business.
It wins quotes, quietly
When customers compare two businesses, 90 recent reviews can give them a clearer picture than 8 old ones. Reviews can help build trust alongside your other marketing.
Visible in search
Schema markup gives your listings the best chance of showing stars before anyone clicks.
FAQ
Questions we get asked most
Straight answers, before anyone mentions a discovery call.
We never block or filter anyone from reviewing - that would be against the rules and we would not do it. We ask unhappy customers whether they would like to talk to you first, which most prefer. Anyone can still post publicly whenever they choose.
No. Requests fire automatically once a job completes. Your only ongoing involvement is approving the drafted replies, which takes seconds.
Most clients see the first wave within weeks, because the customers who always meant to leave a review finally get a two-tap way to do it. After that it compounds monthly with every finished job.
Google as standard. Growth and Complete add Checkatrade, Trustpilot, Facebook and trade-specific platforms.
The request is automated. The reply is AI-drafted but always approved by you before it posts.
Pricing
What it costs
Packages from £1,295, all including AI training and content, quote requests, review optimisation and contact forms.
Essentials
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
- Up to 7 pages, designed mobile first
- Copywriting for every page
- Google Business Profile setup and optimisation
- Contact forms and click to call
- Call tracking number
- Basic on-page SEO
- Google Analytics and conversion tracking
- Audience Simulator access, included
- 2 rounds of revisions
- Live in 10 working days
Complete
£1,995
For businesses that want every enquiry answered.
Best for: Established businesses whose customers have questions before they get in touch, and who need enquiries captured while they are busy.
Everything in Essentials, plus:
- Up to 12 pages, including service and location pages
- Website Chatbot configured to your business, live at launch
- Enquiry notifications by SMS and email
- WhatsApp enquiry capture
- Review generation setup
- Photo and video gallery
- 3 rounds of revisions
Growth
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into enquiries, bookings and sales, with tracking to measure results.
Everything in Complete, plus:
- Dedicated PPC landing pages
- Full conversion tracking and call attribution
- Google Ads account build, keyword research and campaign structure
- Competitor analysis
- Priority build, live in 7 working days
Website Care £59 a month Required
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
Keep reading
Related pages and guides
Where this service fits for particular businesses, and our guides on the same subject.
More from us
Official sources
External sites open in a new tab. We link to regulators, trade bodies and primary sources only.
In short
Review optimisation: quick answers
Look North Digital provides review optimisation for businesses that want to build their reputation and help customers compare their services. The service automates review requests, displays reviews on websites and drafts replies for approval.
- Price
- Included in website packages from £1,295, excluding VAT.
- Monthly care
- Website Care is required at £59 a month, excluding VAT.
- Requests
- Automated by text or email after a sale, appointment or project.
- Platforms
- Google as standard; Complete and Growth add other platforms.
- Replies
- AI-drafted replies are approved by you before posting.
How much does review optimisation cost?
Look North Digital includes review optimisation in website packages from £1,295, excluding VAT. It is not sold separately and has no extra monthly fee, although Website Care is required at £59 a month, excluding VAT.
What is included in review optimisation?
Review optimisation includes automated requests by text and email, Google review links, QR codes, private routing of unhappy feedback, on-site review display with schema and AI-drafted replies you approve.
Which review platforms does Look North Digital cover?
Look North Digital covers Google as standard. Complete and Growth packages add Checkatrade, Trustpilot, Facebook and trade-specific platforms.
How are review requests sent to customers?
Look North Digital automates review requests by text or email after a sale, appointment or project. Smart QR codes can also be used on counters, receipts and customer materials.
Does review optimisation block negative reviews?
No. Look North Digital asks unhappy customers whether they would like to discuss their feedback privately first, but anyone can still post a public review.
Do I need to write replies to reviews myself?
Look North Digital uses AI to draft review replies, which you approve before they are posted. Review requests are automated.
Next step
Ready to get a price?
Tell us your services and the towns you cover. We will send a fixed quote, not a range.