Direct booking websites

Get more direct bookings

Stop sending every customer to a marketplace. Take secure bookings through your own website, keep the customer data, and build a sales channel you actually own. From £2,495.

Get a fixed quote See pricing

20-30%

Typical marketplace commission

From £2,495

Direct booking website

0%

Commission on direct bookings

Your data

Customer list stays yours

The argument

Commission is the biggest cost most operators never negotiate

The big booking marketplaces are very good at what they do. They bring you customers you would never have found, and for a new operator that is worth paying for.

What they charge for it is the problem. Supplier commission on the major platforms is typically somewhere around 20 to 30 per cent of the booking. On £50,000 of sales a year, that is a five figure sum leaving your business, every year, forever.

The maths is what makes this easy. If you shift even part of that demand onto your own website, a £2,495 or £3,995 site pays for itself in months and then keeps paying. You also get something the marketplaces never give you: the customer email address, so you can sell to them again directly.

How it works

How we shift bookings onto your own website

Tap any card for the full detail.

Pricing

Take more bookings directly. Own the customer.

For tour operators, attractions, activity providers, accommodation and leisure businesses. Built to reduce how much of your business depends on the big booking marketplaces.

Direct Booking

£2,495

A conversion website wrapped around the booking system you already use.

Best for: Small operators already on a booking platform such as Bokun, FareHarbor, Rezdy, Checkfront, Bookeo or Freetobook.

  • Up to 10 pages
  • Booking engine integration
  • Experience and tour pages
  • Availability and book-now integration
  • Payment integration where relevant
  • Mobile booking journey
  • Reviews and galleries
  • WhatsApp and contact capture
  • GA4 and booking conversion tracking
  • Google Business Profile optimisation
  • SEO foundations
  • Audience Simulator access, included
  • Copywriting and training
Get a Direct Booking quote
Most popular

Booking Growth

£3,995

Built to shift demand away from the marketplaces and onto your own site.

Best for: Operators with several tours or experiences who want a direct sales channel they own.

Everything in Direct Booking, plus:

  • Up to 20 pages
  • Multiple tours and experiences
  • Destination pages
  • Service and location pages
  • Advanced booking tracking
  • Abandoned enquiry capture
  • Email marketing integration
  • Review generation
  • Google Things to Do feeds where applicable
  • Channel connectivity help where supported
  • SEO content structure
  • Google Ads landing pages
  • Direct-booking conversion optimisation
Get a Booking Growth quote

Tourism Pro

From £5,995

For operators with real inventory and operational complexity.

Best for: Multi-location operations, accommodation, packages, ticketing and larger inventories.

Everything in Booking Growth, plus options such as:

  • Multiple tours and attractions
  • Accommodation and packages
  • Ticketing
  • Multi-location operations
  • Large inventories
  • Channel managers
  • API connectivity
  • Complex availability rules
  • Supplier systems
  • Bespoke booking workflows

Genuinely bespoke platforms move into custom travel and booking development, quoted separately from £10,000.

Get a Tourism Pro quote

Website Care £59 a month Required

Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.

See all monthly options

All prices exclude VAT.

Website Care is required on every site. Marketing, AI and review tools are optional monthly add-ons, and there is a no-upfront option. See full pricing.

Quote request

Tell us about your project

Two minutes of questions about your new site, redesign, marketing, AI or software project. We will reply with a clear scope and a fixed price. Website packages start at £1,295, ecommerce from £2,495, and there is a no upfront option at £199 a month.

  • A fixed price, not a range
  • Reply within one working day
  • No obligation and no sales sequence
What do you want your project to achieve?

We use your details only to reply to this enquiry. No lists, no sharing.

FAQ

Questions about direct booking

Cost, what is included, and what happens if you want to leave.

Direct Booking is £2,495 for up to 10 pages with your booking engine integrated. Booking Growth is £3,995 and is the one most operators should take, because it adds the search structure and marketing that actually shifts demand away from the marketplaces. Tourism Pro starts at £5,995. All prices exclude VAT.
No, and you probably should not. They bring genuine incremental customers, especially international ones you would never reach. The goal is to change the mix, so that the customers who were always going to find you book directly instead of costing you commission.
Usually not. We integrate with what you already use, including Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook. Your availability and reservations stay where they are. If you genuinely need a custom booking platform, that is a separate conversation starting from £10,000.
It depends on your volume, commission rates and how many customers book directly. If your marketplace commission is 20 to 30 per cent, apply that rate to your annual marketplace sales. Then consider how many customers might book directly and compare the potential savings with the build cost.
Yes. This is the sector we came from. We have built booking engines, availability logic, deposits, extras, channel connections and supplier systems for real operators. That is why we can talk about capacity, weather cancellations and changeover days rather than just page design.
All covered. Simple setups fit in Direct Booking or Booking Growth. Accommodation, packages, ticketing, large inventories and channel managers sit in Tourism Pro from £5,995, and anything genuinely bespoke is quoted separately.
Yes. Booking Growth includes Google Ads landing pages, and ongoing campaign management is £449 a month. Your ad spend goes straight to Google and is never marked up by us.
Direct Booking at £2,495 is built for exactly that. Ten pages is plenty for a single strong experience, and you can always grow into the bigger package once the direct bookings start coming in.

By sector

Direct booking by sector

Every sector sells differently. Each page below is written for one of them.

Adventure Centres Axe Throwing & Social Venues B&Bs & Guest Houses Boat Tour Operators Brewery & Distillery Tours Castles & Heritage Sites Climbing & Bouldering Centres Coach Tour Operators Cycling Tour Operators Escape Rooms Event & Experience Operators Farm Attractions Food & Drink Tour Operators Glamping Sites Golf Clubs & Courses Holiday Cottages & Lets Holiday Parks Karting Circuits Kayaking & Canoeing Operators Museums & Galleries Paintball & Airsoft Venues Spa & Leisure Businesses Visitor Attractions Walking Tour Operators Wildlife & Nature Tour Operators

Keep reading

Related pages and guides

Our sector pages and guides on the same subject.

More from us

Official sources

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In short

Direct booking websites: quick answers

Look North Digital builds direct booking websites around existing reservation systems. The websites are for tour operators, attractions, activity providers, accommodation and leisure businesses.

Direct Booking
£2,495 for up to 10 pages
Booking Growth
£3,995 for up to 20 pages
Tourism Pro
From £5,995 for more complex operations
Website Care
Required, £59 a month
VAT
All prices exclude VAT
Booking systems
Includes integration with existing booking engines

How much does a direct booking website cost?

Look North Digital’s Direct Booking package costs £2,495, Booking Growth costs £3,995 and Tourism Pro starts at £5,995. Website Care is required at £59 a month, and all prices exclude VAT.

What is included in a direct booking website?

Look North Digital’s Direct Booking package includes up to 10 pages, booking engine integration, experience pages, a mobile booking journey, SEO foundations and booking conversion tracking. Copywriting and training are also included.

Can you build a website around my existing booking system?

Yes. Look North Digital integrates existing booking engines, including Bokun, FareHarbor, Rezdy, Checkfront, Bookeo and Freetobook, so availability and reservations stay in the existing system.

What does Booking Growth include?

Look North Digital’s Booking Growth package includes everything in Direct Booking, plus up to 20 pages, destination pages, advanced booking tracking, abandoned enquiry capture and email marketing integration. Google Ads landing pages and Google Things to Do feeds, where applicable, are also included.

Do I have to stop using GetYourGuide or Viator?

No. A Look North Digital direct booking website can sit alongside marketplace listings, giving customers another way to book while you continue using platforms such as GetYourGuide or Viator.

Can I keep customer details from direct bookings?

Yes. Customer email addresses from direct bookings through your website remain yours, so you can contact customers directly with review requests, repeat offers and seasonal campaigns.

Next step

Get a fixed price for your booking website

Tell us what you sell and how you sell it now. We will send a fixed quote with a scope attached.

Start your quote