AI training
Live, remote sessions using your own work, quotes, customers and pricing. You keep the prompt library. One-off cost, no ongoing fees, and it is included in every website package from £1,295.
One-off
No ongoing fees, ever
100% remote
No travel, no lost day
Your business
Built on your real work
Included
Free in every package
Why this is different
A generic AI webinar might show you a chatbot and a fictional example, but leave you unsure how to use it in your business. A week later, nothing has changed.
We take a different approach. Before the session we look at your services, your quotes, your customer emails and the work you do. Then we sit with you, remotely, and build the things you will use: the prompts that help write your service pages, the reply that handles a difficult review, the message that follows up a quote without sounding desperate.
You finish with a prompt library that belongs to you, saved and documented, working on your business. There is no subscription, no licence, and no ongoing fee. You pay once and you keep it.
What we cover
Tap any module for the full detail. Every session is remote, recorded, and built around your real work, customers and enquiries.
Module 01
Service pages and pages for the areas you serve can help customers find relevant information. A site with four pages may not have room to cover everything, but writing more by hand takes time.
In this module we build a prompt chain: you feed in a real project you have completed, the location and the details that matter, and use the output to create a page in your own voice. We run it live on your own services and refine the output, then save the prompt so you can use it again.
Module 02
Replying to every review is one of the strongest local search signals there is, and it is the thing most owners quietly skip because it takes time and a bad review is hard to answer well when you are annoyed.
We build you a reply drafter that handles both. Good reviews get a warm, varied response rather than ten identical thank-yous. Bad reviews get a calm, factual reply that protects your reputation with the next reader, which is who it is really for. You approve everything before it posts.
Module 03
A slow response can cost a business an opportunity. A quote might sit unfinished for four days while a customer receives another the same evening.
This module builds the workflow that turns your rough notes into a presentable written quote: scope, inclusions, exclusions, timescales and terms, formatted consistently. You still set every price. The AI does the writing up, which is the part that was costing you evenings.
Module 04
You already have the raw material. A completed project, a problem solved or a customer experience can show people what you do. The gap is that writing it up at 8pm may be the last thing you want to do.
We build a workflow that takes a couple of photos and a sentence about your work and helps produce posts, captions and hashtags. If you take the Automated Social Media bolt-on it will schedule and publish them too, but the training works whether or not you do.
Module 05
The unglamorous half of running a small business is email, quotes, invoicing chases, supplier queries and the same eight questions from customers every week.
We go through your actual inbox with you and build the shortcuts: standard replies that still sound human, summarising long threads before you respond, drafting the chase for an unpaid invoice, and writing up the method statement or risk assessment a commercial client has asked for.
Module 06
This module helps you spot and manage the risks. AI can sound confident even when it is wrong, including when the details matter most.
We cover what must never be generated without checking: pricing, regulations, certification claims, safety advice and anything about a named customer. We cover what not to paste into a public AI tool, particularly customer addresses and personal details, and what your obligations are under GDPR. And we cover the tells that make AI copy obvious to a reader, so yours never reads that way.
How it runs
We look at your services, your site and your enquiries beforehand, so no session time is spent on discovery.
Screen-shared and recorded. We build on your real work as we go, and you drive as much as you want to.
Every prompt saved, documented in plain English, and yours to keep. No licence, no lock-in.
The recording and a written summary land the same day, so anyone who missed it can catch up.
One-off, not a subscription
The training is a one-off cost and it is included free in every website package from £1,295. No subscription, no licence, no renewal, no per-seat charge. The prompt library we build together is documented in plain English and belongs to you, whether or not you carry on working with us.
From the £1,295 Essentials package upwards. Growth adds a second session and your prompt library. Complete covers the whole team.
No travel, no lost day on site, and a recording plus written notes the same day for anyone who missed it.
Every prompt saved and documented. No tool lock-in and nothing stops working if you leave.
Pricing
You do not buy the training separately. It comes with the website, along with local SEO, Google reviews, quote forms and contact forms.
£1,295
A credible presence that turns visitors into enquiries.
Best for: Sole traders and small teams who need to look established and get the phone ringing.
£1,995
For businesses that want every enquiry answered.
Best for: Established businesses whose customers have questions before they get in touch, and who need enquiries captured while they are busy.
Everything in Essentials, plus:
£2,495
For businesses ready to buy leads through Google.
Best for: Businesses that want to turn ad spend into enquiries, bookings and sales, with tracking to measure results.
Everything in Complete, plus:
Hosting, SSL, daily backups, security monitoring, software updates, uptime monitoring, up to 30 minutes of content changes each month and email support.
All prices exclude VAT.
FAQ
Cost, format, who it suits and what you keep afterwards.
Keep reading
Our guides to choosing and using AI tools safely.
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In short
Look North Digital provides live, remote AI training built around your business, customers and everyday work. The training is included in website packages and is also available as a standalone quote.
Look North Digital includes AI training free in website packages from £1,295 excluding VAT. Standalone AI training is available by quote. Website packages also require Website Care at £59 a month excluding VAT.
Look North Digital's AI training covers service and location pages, reviews and enquiries, quotes, social posts, admin and email. The training also covers checking AI output, customer data, safety claims and GDPR.
Look North Digital delivers AI training remotely by recorded, screen-shared video call. A standard session takes about 90 minutes.
No prior AI experience is needed for Look North Digital's AI training. Sessions start with the work you already do each week.
Yes. Look North Digital can quote for standalone AI training if you do not need a website.
You keep the saved, documented prompt library from Look North Digital's AI training. You also receive a recording and written summary on the same day.
Next step
Tell us about your business and what you want to learn. Every package includes AI training, and it is a one-off cost.
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